Dr Zieve talks with author and commentator Marta Rosenberg about how advertising is affecting our health choices and her new book, Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health. Martha Rosenberg is a health reporter and commentator whose work has appeared in Consumers Digest, the Boston Globe, San Francisco Chronicle, Chicago Tribune, New Orleans Times-Picayune, Los Angeles Times, Providence Journal and Newsday. She serves as editorial cartoonist at the Evanston Roundtable. Her book Born With A Junk Food Deficiency: How Flaks, Quacks and Hacks Pimp The Public Health was published by Prometheus Books in 2012. Read more at opednews.com/martha.